David Hornik wrote a great post on Marketing last week: “VCs Are Marketing Geniuses” (!)
Of course, they are not…but as Dave McClure says, “truly genius to write a blog post admitting you’re not a genius.”
I loved Lance Weatherby’s comment on the post: “Marketing is like sex. Everybody thinks they are good at it and wants to do it.” So true.
Business 2.0 recently published a list of 11 companies with “11 big ideas that will change EVERYTHING”.
Usually I am deeply suspicious of lists such as these (and to some extent the US-slant) but there is no doubt that there are some nice companies highlighted here.
Three of the eleven are European – which is very nice. alarm:clock euro believes this is proof that “When it comes to telecoms, finance, and Internet apps, Europe is more disruptive this time around…”
It goes on to say that:
“During the last big wave of investment in technology ventures, aka the bubble, we were writing more often about European followers that had innovated to serve the local markets here and companies that had a small part of new disruptive value-chain. It is looking a little different this time around. Three out of eleven disrupters identified by Business 2.0 are European. “
Oddly, not a single company from Asia on the list (neither from Israel). This is the full list (have not yet looked at all of them so will reserve judgement on my personal favourite for later)
