The story of Porsche in a Globalizing World
Earlier this month, HBS’ Working Knowledge journal carried this report on Porsche: “Porsche’s Risky Roll on an SUV”
The story examined how “Porsche’s Cayenne manufacturing brought the company full circle in a return to its eastern European roots….and raised the question how much does location matter in a globalizing world?…and could “products just be manufactured anywhere?”
Read the story to understand “Why would any company in the world want to locate in a high-cost, high-wage economy like Germany?”
Some excerpts:
