Apple, Sony and Nintendo: A Stunning Comparison
Courtesy Gerhard Fasol of Eurotechnology Japan, a fascinating comparison between Sony, Apple and Nintendo
…On October 22 APPLE announced spectacular full-year results with a year-on-year net income increase of 38%.
…on August 29, 2008 Nintendo revised the forecast for full-year net income upward by +26.2%
…in contrast, on October 23, 2008, SONY said that full-year net income (for the financial year ending March 2009) is expected to be 37.5% lower than previously predicted
Lets look at today’s (Oct 22nd) market caps:
APPLE market cap = US$ 85.6 Billion
NINTENDO market cap = US$ 37.2 Billion
SONY market cap = US$ 19.9 Billion
Why this dramatic difference? We believe its focus. Apple and Nintendo are companies with clear focus.
…In terms of sales, SONY = 3 x APPLE …(and)…SONY = 4 x NINTENDO
In terms of operating income, APPLE = 3 x SONY…(and)…NINTENDO = 3 x SONY
In terms of operating margin, APPLE = 9 x SONY…(and)…NINTENDO = 15 x SONY


